AI search / GEO / AEO / Enterprise SEO

Saya Bantu Brand Ditemukan di Google dan Dikutip Jawaban AI

Saya Joe Handaya, konsultan AI Search berbasis di Indonesia dengan fokus pada SEO, GEO, dan AEO. Saya meningkatkan visibilitas brand di Google Search, termasuk AI Overviews dan AI Mode, serta dalam jawaban AI dari ChatGPT, Gemini, Claude, dan Perplexity.

Read GEO Framework

Brand yang Pernah Saya Tangani

Ruangguru traffic organik bulanan: dari 3M jadi 23M saat puncak.AI Overviews 221K, AI Mode 71.2K.
Brain Academy traffic organik bulanan: sejak rilis jadi 4M saat puncak.AI Overviews 50.4K, AI Mode 20.5K.
English Academy traffic organik bulanan: sejak rilis jadi 3M saat puncak.AI Overviews 15.3K, AI Mode 7.9K.
RoboGuru: 215M klik organik pada 8 bulan pertama setelah rilis. Sumber: Google Search Console.
BLANJA traffic organik bulanan: dari 5K jadi 700K+ saat puncak.
Prenagen traffic organik bulanan: dari 4.7K jadi 500K saat puncak.
Flip traffic organik bulanan: dari 320K jadi 800K saat puncak.
Juga menangani30+ brand lain, termasuk Morinaga Platinum, Wuling, Dewaweb, Wahana Honda, HIJUP.

Estimasi traffic organik bulanan, sebelum dan saat puncak. Data publik dari Ahrefs

Keahlian Saya di AI SEO, GEO & AEO

GEO

AI Search Strategy

Menentukan pertanyaan prioritas, query fan-out, platform coverage, dan source gaps untuk GEO dan AEO.

AI Visibility Audit

Mengukur brand presence, akurasi fakta, citation share, dan visibilitas kompetitor dengan fixed prompt set.

GEO Readiness

Memperkuat semantic & entity signals, structured data, konsistensi sumber, dan external corroboration agar informasi brand mudah diverifikasi.

Topical Authority

Menyusun topik prioritas menjadi konten berbasis bukti yang memperkuat E-E-A-T dan mendukung NLP answer extraction yang lebih andal.

SEO

Enterprise SEO

Menata SEO governance, fondasi teknis, dan prioritas lintas tim untuk website besar dan kompleks.

Product-led SEO

Mengintegrasikan search ke product architecture dan customer journey, lalu mengukur dampaknya pada product growth.

Marketplace SEO

Menata category, listing, seller, filter, dan internal search dalam skala besar tanpa memicu index bloat.

Programmatic SEO

Membangun halaman bernilai dalam skala besar dengan template, logika data, internal linking, dan aturan indexation yang jelas.

Bentuk Kerja Sama

BERKALA / PART-TIME

Fractional Lead

Untuk perusahaan yang membutuhkan Search Lead berpengalaman dan bisa diandalkan di dalam tim, tanpa komitmen full-time.

Lihat Fractional Lead
PROYEK / RETAINER

Consulting

Untuk perusahaan yang membutuhkan agency untuk menangani SEO atau AI Search, dari audit dan strategi hingga implementasi.

Lihat Consulting
EVENT / BRIEFING

Speaking

Talk, panel, dan workshop yang membahas perubahan SEO, AI Search, dan visibilitas organik.

Lihat Speaking
WORKSHOP / TIM

Training

Training GEO dan AI Search praktis untuk tim internal dan korporat yang bertanggung jawab atas visibilitas AI.

Lihat Training

Buku dan Forum Industri

SEO Gameplan

SEO Conference Jakarta · Sep 2025Penulis buku SEO Gameplan

Pembicara ScaleCon AI

PT. Dewaweb · Sep 2025Membawakan sesi tentang AI Search dan sistem SEO

Pembicara SEO Summit Indonesia

Digital Talkline · Aug 2023Membawakan "The Art of Onpage SEO"

Pembicara The SEO Show Main Event

Search Marketer Indonesia · Jul 2022Membawakan "SEO Advanced Mindset You Should Avoid & Possess"

Pembicara SEOCON 2022

SEO Conference Jakarta · Mar 2022Membawakan "Local Business Optimization Best Practice"

Pembicara SME Digital Fest

SME Digital Fest by Exabytes · Jul 2020Membahas transformasi digital di era new normal

Pembicara SEOCON 2020

SEO Conference Jakarta · Feb 2020Membawakan "What is Taxonomy and the Effect on SEO"

Rekomendasi dari Rekan dan Klien

Ignatius Untung

Chief Marketing & Commercial Officer | Applied behavioral science for brand & commercial | Top 10 CMOs Asia

I had the pleasure of working closely with Joe, and I can confidently say he is one of the most dynamic and driven SEO professionals I've encountered. He consistently demonstrates an insatiable hunger for new knowledge and a remarkable willingness to learn and adapt to the ever-evolving landscape of SEO.

One of Joe's standout qualities is his brutally honest yet constructive approach. He provides candid feedback that is always aimed at fostering growth and improvement, while remaining open to receiving feedback in return. This balance has not only strengthened our SEO strategies but also contributed to a culture of continuous learning within the team.

Joe has a well-earned reputation as an expert in his field, and it's evident in the innovative strategies and insights they bring to the table. Beyond technical prowess, he genuinely cares about the personal and professional development of team members, always offering guidance and support.

Moreover, Joe is incredibly independent and self-motivated. He manages projects with a high degree of autonomy and consistently deliver exceptional results. His proactive approach and dedication make him a key asset to any team.

I wholeheartedly recommend Joe to any organization looking for a top-notch SEO leader who combines expertise with a passion for growth and team development.

Marga Anugerah

General Management & Strategy Leader | Ex-McKinsey, PwC | VP @ Ruangguru | IESE MBA

I've been working with Joe to optimize Ruangguru's online presence since 2020, and I can say with confidence that is a standout Web, Blog, and SEO Manager, a celebrated SEO expert.

First, Joe brings a progressive mindset to the world of SEO. He has the ability to stay ahead of the curve, constantly embracing new techniques and strategies to keep our digital platforms at the cutting edge. Now, Ruangguru has been on the top chart of Indonesia's website with highest traffic.

Aside from his technical expertise, his genuineness also makes him a person who's easy to connect with. Joe has a passion for nurturing and developing his team members.

Finally, Joe holds a well-deserved status as a celebrity SEO expert in Indonesia. His insights and expertise are highly regarded, not only within our team but across the SEO community in the country.

Ridho Putradi S'Gara

CEO @ Search Agency | Helping brands win on Google & in AI search (ChatGPT, Perplexity, Gemini)

Finding real talent in SEO is never an easy task. Apart from the knowledge and experiences, a talented SEO also need a huge passion in understanding the audience, the technical side and other important part in search marketing.

Joe is someone that has all those criteria to be a real talented SEO.

As a learner myself, Joe's willingness to learn and grow his skills and knowledge in SEO always amazed me.

I believe that Joe will always be a valuable asset to any company that he works with.

Miftahul Khoir

Head of Dept. Digital Marketing at PT. Cakra Radha Mustika Member of Kalbe

I have worked with Joe on a number of projects for a couple of years now and can't recommend him highly enough. Joe's passion for SEO, and his commitment to always ensuring he delivers what he promises, are two of the things that really set him apart from others in his industry.

Joe is not only greatly proficient in SEO knowledge but the capabilities to apply it in different scales and situation is his defining talent. He keeps his tabs in a 360 degree angle on all his work. From the technical issues that tinkers with the inner codes, to the nitty gritty of studying search engine's mechanisms (especially of Google's).

Joe has a passion for SEO unlike anyone I've ever met, he is really the best in what he does, SEO runs in his blood. Try starting a conversation with him about anything SEO-related and you'll understand what I mean. This passion carries over to his work. If you're looking to get introduced to the world of SEO for your business or you want to know more about it, I would recommend no other person than this gentleman right here.

Faiz Fashridjal

Co-Founder // CEO at Sepenuhati

I hope to someday be able to work with Joe again!

Joe is a SEO genius as all the recommendations here are chiming on.

What I would like to add on is his humble yet inspiring demeanor. Joe fully understands that SEO is not yet well understood in Indonesia and he is does a great job of being a SEO evangelist. He is very calm and step by step in teaching his craft. He works well with other marketers and engineers to coordinate and most importantly gain support and prioritization.

The results? At BLANJA.com he was able to spike organic traffic 3X. Moreover, as a leader all the people Joe has lead are now SEO leaders in other organizations. Thats the sign of a true leader!

Ritchie Goenawan

Marketing & Commercial Transformation Leader | Former CEO, COO & CMO | Consumer, Retail & Digital Platforms | P&L Leadership | Ex-BCG, Unilever

If you're looking for a well-grounded, fact-based, expert in SEO - Joe is will be a force amplifier in any team! Follow his wisdom on social media and you will always gain valuable insights and knowledge!

Febriano Mahesa

Digital Marketing | Japanese Speaker

I've been working with Joe for almost two years. In those two years, I've seen how great he is at SEO. This guy is a real definition of an SEO Wizard.

We built our website from scratch (bramblefurniture.com) and Joe played an important role in defining the structure and getting our website to be always on the first page for our targeted keywords.

Honestly, in my course of work both in Japan and Indonesia, I can tell that he's one of the best SEO experts I ever met in Indonesia. By the best, I'm not exagerating. He's been invited to a lot of SEO seminars and workshops as one of the speakers. One that is worth to mention is SEOCon 2020.

One of the traits that I really like about him is his eagerness to always learn something new. He's well informed about what's happening out there, and therefore, he can catch up with the latest development in his forte. It's been a pleasure to have him on the team.

Aditya Eka Paramasatya

Build Digital Platform Through Teamwork and Modern Technology.

I will call Joe as an SEO evangelist. His expertise helped a lot along the major SEO projects and milestones at BLANJA.com. The result was spectacular, the site got 300% spike in organic traffic (source: analytic). This is also noted as one of biggest company wide achievement of the year 2018.

In personal, he is also a good leader and persistent person. He would open communication and maintain relationship very well with various stakeholders for the company success.

I hugely enjoyed working with him and look forward to collaborate again, to solve big problems, find solution, and celebrate the achievement.

Kevin Sherman

SEO/Content and Digital Marketing

Literally, the best SEO practitioner that I've ever known and worked with. Moreover, not only Joe's terrific at what he does but he's also a great colleague. Personally, he's brought a great impact to my understanding of SEO. I mean, without his guidance, I wouldn't get the knowledge as much as I have right now. To me, he's a guru.

The interesting thing about Joe, he might seem nonchalant at times. But it is actually the opposite. He would notice every tiny detail that could be solved and improved. Also, his creative ideas often make some successful plays to the team effort. But the most valuable trait of him is passion. He only does 100%, and let the results speak for itself. Working with him by far, it has always been translated as "action speaks louder than words" kind of experience. It is not an exaggeration for me to dub Joe as an SEO professional nonpareil.

Bagaimana AI Search mengubah cara orang menemukan informasi, serta apa yang perlu dilakukan brand agar tetap terlihat di Google dan platform AI.

Doxadigital

SEO Unlocked: AI Visibility

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Pertanyaan yang Sering Saya Terima

Saya sebaiknya memilih layanan yang mana?

Fractional Lead untuk perusahaan yang membutuhkan Search Lead secara part-time. Consulting jika Kamu membutuhkan agency partner untuk menangani SEO atau AI Search. Speaking untuk event atau internal briefing. Training untuk workshop langsung bersama tim. Kalau masih belum yakin, kirimkan website dan masalah utamanya. Saya akan membantu menentukan format kerja yang paling sesuai.

Apakah Kamu hanya memberi arahan, atau juga ikut mengerjakan?

Saya ikut mengerjakan. Saya menangani audit teknis, site architecture, dan pekerjaan yang perlu saya review langsung, lalu bekerja bersama tim product, engineering, content, dan growth saat masuk ke implementasi.

Perusahaan seperti apa yang biasa Kamu tangani?

Saya paling sering menangani marketplace, media dan publisher, ecommerce, SaaS/B2B, serta website besar dengan banyak konten. Biasanya saya bekerja langsung dengan tim product, marketing, dan growth di perusahaan menengah hingga enterprise. Saya tidak menerima proyek dari industri perjudian.

Apakah Kamu juga bekerja dengan bisnis kecil?

Bisa, selama ada masalah SEO, GEO, atau AI Search yang jelas untuk diselesaikan. Kirimkan website dan masalah yang sedang terlihat; saya akan menyarankan langkah awal yang paling masuk akal.

Apakah Kamu menerima klien di luar Indonesia?

Ya. Saya berbasis di Indonesia, tetapi juga bekerja dengan bisnis internasional dan multilingual yang membutuhkan international SEO.

Apa bedanya SEO, GEO, dan AEO?

SEO membantu halaman yang tepat muncul di hasil pencarian. GEO melihat apakah sistem AI dapat menemukan dan merujuk informasi tepercaya tentang brand. AEO membuat jawaban penting lebih jelas dan mudah digunakan oleh search maupun AI. Ketiganya tetap membutuhkan konten yang berguna, fondasi teknis yang kuat, dan sumber yang kredibel.

Berapa biayanya?

Biaya tergantung jumlah market, brand atau product, pertanyaan yang ingin dipantau, serta pekerjaan konten dan teknis yang dibutuhkan. Kirimkan website dan gambaran kebutuhannya untuk mendapatkan estimasi.

Kapan hasilnya mulai terlihat?

Tergantung masalah dan platform. Perbaikan informasi brand atau akses teknis bisa mulai terlihat dalam beberapa minggu. Ranking dan pola citation biasanya membutuhkan beberapa bulan. Progres dipantau melalui fixed prompt set, sumber yang dikutip, performa search, dan hasil bisnis.

Butuh Bantuan untuk SEO atau AI Search?