Joe Handaya Notes
Search is moving fast: AI answers, LLM behavior, platform shifts, and changing user journeys. These notes focus on useful moves with long-term value, not short-term plays, recycled tactics, or loud advice that falls apart in execution.
- What I tried in real workflows.
- What changed, and why it matters now.
- What broke, what held up, and what I would avoid.
- The next move I would make if I owned the problem.

strategy
How to Get AI to Cite Your Brand, Not Just Answer the Topic
Practical tips on how to get your brand cited by AI engines like ChatGPT, Perplexity, Claude, and Gemini by moving beyond common-knowledge answers
9 MIN READ · 03 JUL 2026

leadership
Which Type Of SEO Leader Are You?
SEO leaders tend to show up in three modes: operator, craftsperson, or visionary. The strongest leaders know which mode the company needs now, and when to switch.
8 MIN READ · 30 JUN 2026

strategy
A Step by Step Roadmap to Think Like a Serious SEO
Most people stay at phase one not because they lack talent, but because they never realized the game changes at each level. Read this guide to become a serious SEO.
8 MIN READ · 29 JUN 2026

