Joe Handaya Notes

Search is moving fast: AI answers, LLM behavior, platform shifts, and changing user journeys. These notes focus on useful moves with long-term value, not short-term plays, recycled tactics, or loud advice that falls apart in execution.

  • What I tried in real workflows.
  • What changed, and why it matters now.
  • What broke, what held up, and what I would avoid.
  • The next move I would make if I owned the problem.

Latest notes

SEO vs GEO