AI Search Strategy
Defining the audiences, prompts, answer engines, source gaps, and operating model behind measurable AI visibility.
From Hands-On SEO to Leading Search in the AI Era
I started working in SEO in 2015. The early years were practical: auditing websites, fixing technical issues, planning content, testing ideas, and learning from the results.
Since then, I've worked across ecommerce, marketplaces, media, and education. My role grew from working on individual websites to leading teams and managing search across large platforms and multiple brands.
Those roles taught me that search never belongs to one team. The strongest work happens when content, engineering, product, and growth understand the same problem and move in the same direction.
GEO is not a new shortcut. If your brand is unclear, your content is thin, and your site has no real authority, AI search will expose it faster. The work is still the same: be useful, be trusted, and be easy to cite.
The labels change. The foundation remains the same.
SEO
The foundation: a technically sound website, useful content, clear structure, and authority built over time.
GEO
Making a brand easier to understand, retrieve, verify, and cite inside generative search results and AI-powered answers.
AEO
Structuring information so it answers real questions clearly and supports the follow-up journeys people take inside answer engines.
LLM Readiness
Cleaning up public brand facts, entities, source relationships, and page context so language models do not have to guess.
Work Experience
September 2020 - Present
Ruangguru
Group Web, SEO/GEO & Product Manager
Leading SEO/GEO & AI search strategy across PT Ruang Raya Indonesia group brands, including Ruangguru, Brain Academy, Skill Academy, English Academy, Alta Global School, Schoters, Ruangkerja, Kalananti, and Ruangpeduli. Named Manager of the Year in 2021 for leadership contribution.
July 2026 - Present
StoryMint
Chief Product Officer
Leading product strategy for an audience intelligence and AI search visibility platform that helps brands understand their audiences, improve content, and measure visibility across AI-generated answers.
2020 - 2023
iMpulse Digital
Managing Director
Built and ran a digital marketing company focused on helping businesses communicate better and grow through structured marketing work.
January 2019 - August 2020
The Bramble Company
SEO Manager
Worked on organic growth for an ecommerce brand with real category, product, and content problems to solve.
October 2016 - December 2018
BLANJA
SEO Lead
Handled marketplace SEO at a scale where templates, internal links, and crawl quality mattered every day.
May 2016 - September 2016
HIJUP
Sr. SEO Specialist
Worked on ecommerce SEO for a fashion brand with category and product discovery needs.
July 2017 - Present
KabarGames
Owner
Built the site from zero and grew it into a large gaming media property.
2015 - 2016
Earlier SEO roles
SEO Staff, Specialist, and Engineer
Uptopromo, Konsula, and HelloPET. The early hands-on years: audits, fixes, content, and learning by doing.
Articles & Interviews
Authored article
Make AI Cite Your Brand
A practical take on building stronger AI citation signals beyond generic content.
Search Agency
Interview recap
Scalable SEO Campaigns
A recap on mindset, resources, and communication in scalable SEO campaigns.
DailySEO ID
Authored article
LLM and SEO Implementation
An introduction to how large language models affect SEO work and AI-era brand visibility.
TurnBackLinkVideo Appearances
Updates by Viktor Iwan
Google Search discussion with Joe Handaya and Ilman Akbar
Search Agency
Main Event - SEO Advanced Mindset You Should Avoid and Possess
Search Agency
The SEO Show 35 - How To Manage A Scalable SEO Campaign
Erwin Petas
How to Optimize Local SEO for Stronger Local Search Visibility
SEO is all about logic & common sense with creative & analytical skill built in. Knowledge is cheap, we can find any SEO tutorial on the internet, but the most important thing is, fix your #MindSet.