A decade turning SEO into an engineered discipline
I am Joe Handaya — a Jakarta-based SEO and web professional. I have spent the last ten-plus years proving that organic growth is not luck or trickery, but logic, common sense, and craft applied patiently.
My approach is technical at the core and creative at the edges: clean architecture, fast pages and defensible internal linking, paired with content people actually want. I believe in ethical, sustainable SEO — the kind that keeps compounding long after the quick wins fade.
Group Web / SEO & Product Manager, Ruangguru
Leading a 20+ person team across Ruangguru, Skill Academy, English Academy, Brain Academy and Ruang Kerja.
Independent technical SEO consultant
Audits, growth strategy and fractional leadership across multiple industries.
Advanced SEO instructor, RevoU · Speaker, SEOCON
Teaching the next wave of Indonesian SEO practitioners and speaking at industry events.
Co-founder, Kabar Games
An Indonesian gaming news portal — where the obsession with organic growth started.
“Good SEO is mostly good judgment. Measure honestly, fix what real users feel, and never ship a tactic you would be embarrassed to explain.”