How I Work

Every engagement starts by comparing what your brand says, what Google finds, and what AI systems return when people ask about it. I turn those gaps into clear priorities for organic growth that can hold up over time, without shortcuts that put your site at risk.

  • Direct access to Joe
  • Flexible ways to work
  • Clear scope before we start
  • Practical next steps for your team

What each engagement includes

01ONGOING, PART-TIME

Fractional Lead

Search leadership for companies that need a trusted expert inside the team without hiring full-time.

Deliverables
Strategic direction, work-in-progress reviews, and a monthly progress update for leadership.
Outcome
The team knows what matters, who owns it, and what to do next.

What’s included

  • Monthly AI visibility priorities tied to brand, product, and growth goals
  • Reviews of content, public brand information, citations, technical decisions, and implementation
  • Clear reports on AI answers, citations, progress, issues, and next priorities
02PROJECT / RETAINER

Consulting

For companies that need an agency to handle SEO or AI search from strategy through implementation.

Deliverables
AI visibility audit, strategy, content and technical implementation, testing, and before-and-after reporting.
Outcome
Your brand becomes easier to find in Google, more likely to be cited, and more accurately represented in AI answers.

What’s included

  • AI visibility audit covering priority questions, AI answers, citations, and competitors
  • Important brand facts backed by the brand's website and independent sources
  • New or improved pages, complete with briefs and a publishing plan
  • Technical changes tested before implementation
  • Before-and-after reporting for SEO and AI visibility metrics
03ONE-OFF, EVENT

Speaking

Talks, panels, and workshops exploring how SEO, AI search, and organic visibility are evolving.

Deliverables
A talk shaped around the audience and event goal, with relevant examples and room for questions.
Outcome
People leave knowing what has changed, what is hype, and what deserves attention.

What’s included

  • Talks on SEO and AI search
  • Panels on the future of organic visibility
  • Workshops with practical examples for the audience
04WORKSHOP, TEAM

Training

Practical GEO and AI Search training for in-house and corporate teams responsible for AI visibility.

Deliverables
Hands-on exercises based on your team’s website, claims, and prompts, with direct feedback and reusable audit and measurement records.
Outcome
The team can trace likely causes, choose the next action, and verify what changed.

What’s included

  • Pre-session review of priority pages, brand facts, claims, evidence, and search queries
  • Hands-on exercises to find AI visibility gaps in the team’s website
  • Audit worksheets and a consistent measurement record to reuse after the session

What happens after you get in touch

  1. 01

    Review the request

    I review what you sent and reply with any questions.

  2. 02

    Talk it through

    We discuss the problem and decide which way of working fits.

  3. 03

    Agree on the work

    The deliverables, timeline, and cost are clear before the work begins.

Ready to improve your visibility in AI search?