I started working in SEO in 2015. The early years were practical: auditing websites, fixing technical issues, planning content, testing ideas, and learning from the results.
Since then, I've worked across ecommerce, marketplaces, media, and education. My role grew from working on individual websites to leading teams and managing search across large platforms and multiple brands.
Those roles taught me that search never belongs to one team. The strongest work happens when content, engineering, product, and growth understand the same problem and move in the same direction.
Make sure important pages can be accessed, rendered, indexed, and retrieved by search engines and AI systems.
Clarify entities, relationships, and context so systems understand who the brand is, what it offers, and who it serves.
Support brand claims with evidence beyond its own website, including research, case studies, interviews, reviews, and industry coverage.
Create information that directly answers the questions people ask while making a decision, with important claims that are easy to identify and defend.
Citation is not the final outcome. Reputation, positioning, proof, product quality, pricing, and experience still determine whether people choose the brand.
Group Web, SEO/GEO & Product Manager
Lead SEO, GEO, and AI Search strategy across the PT Ruang Raya Indonesia group, including Ruangguru, Brain Academy, Skill Academy, English Academy, Alta Global School, Schoters, Ruangkerja, Kalananti, and Ruangpeduli. Named the group’s Manager of the Year in 2021.
Chief Product Officer
Lead product strategy for StoryMint, an audience intelligence and AI Search visibility platform that helps brands understand their audiences, improve content, and measure how they appear in AI-generated answers.
Managing Director
Built and led iMpulse Digital, a digital marketing agency handling clients’ digital marketing needs end to end.
SEO Manager
Managed SEO and organic growth for The Bramble Company, a U.S.-based B2B custom-furniture company, while supporting its B2C ecommerce expansion in Indonesia.
SEO Lead
Led marketplace SEO for BLANJA.com, a major Indonesian ecommerce platform established as a joint venture between Telkom Indonesia and eBay.
Sr. SEO Specialist
Worked on ecommerce SEO for HIJUP, then known as Indonesia’s first and largest Muslim fashion ecommerce platform, focusing on category and product discovery.
Owner
Built KabarGames from the ground up and grew it into a gaming media platform.
SEO Staff, Specialist, and Engineer
Handled technical audits, site improvements, and content across Uptopromo, Konsula, and HelloPET—the hands-on roles that built my foundation in SEO.
A practical take on building stronger AI citation signals beyond generic content.
Search Agency
A recap on mindset, resources, and communication in scalable SEO campaigns.
DailySEO ID
An introduction to how large language models affect SEO work and AI-era brand visibility.
TurnBackLinkSEO is all about logic & common sense with creative & analytical skill built in. Knowledge is cheap, we can find any SEO tutorial on the internet, but the most important thing is, fix your #MindSet.
