AI search / GEO / AEO / Enterprise SEO

Helping Brands Get Found on Google and Cited in AI Search

I'm Joe Handaya, an Indonesia-based AI search consultant specializing in GEO, AEO, and SEO. I help brands improve their visibility in Google Search and in AI-generated answers from ChatGPT, Perplexity, Gemini, and Grok.

Joe Handaya

I bring more than a decade of enterprise SEO experience to AI search. I identify visibility gaps across indexing, retrieval, answer extraction, representation, and citation, then turn them into clear priorities teams can act on.

Trusted by Leading Brands Across Indonesia

Ruangguru
Wuling
Flip
Dewaweb
Morinaga
Prenagen
HIJUP
BLANJA
10+years building search growth across Southeast Asia
400%organic traffic growth for enterprise brands
7+speaking engagements at major industry events, including SEOCON and ScaleCon AI
30+brand and growth projects across AI search, GEO, and SEO

How I help teams improve search visibility

AI Search & GEO

AI Search Strategy

Define where the brand should compete across query fan-out, which topics and source gaps can create an advantage, and what deserves priority.

AI Visibility Audit

Assess the brand’s AI visibility across a fixed prompt set: how it is represented, which sources shape the answers, and where competitors control the narrative.

GEO Consulting

Shape the entity, claim, and corroboration strategy behind how the brand is understood, verified, and represented across AI systems.

Content Strategy

Use AEO to turn business expertise into clear, source-backed answers that are easy to extract without losing context.

SEO

Enterprise SEO

Technical foundations and clear priorities that product, content, and engineering teams can follow.

Product-led SEO

Search roadmaps shaped around product architecture, customer journeys, reusable templates, and measurable growth.

Marketplace SEO

Category, listing, seller, filter, and internal-search systems that scale without creating index bloat.

Programmatic SEO

Templates, data logic, internal links, and indexation rules for valuable pages built at scale.

A conversation about how AI search is changing discovery and what brands can do to stay visible across Google and leading AI platforms.

More videos
Doxadigital

SEO Unlocked: AI Visibility

Speaking Engagements

SEO Gameplan Book Author

SEO Conference Jakarta · Sep 2025Book author for SEO Gameplan

Scalecon AI Conference Speaker

PT. Dewaweb · Sep 2025Speaker for AI search and SEO systems

SEO Summit Indonesia Speaker

Digital Talkline · Aug 2023Presented "The Art of Onpage SEO"

The SEO Show Main Event Speaker

Search Marketer Indonesia · Jul 2022Presented "SEO Advanced Mindset You Should Avoid & Possess"

SEOCON 2022 Speaker

SEO Conference Jakarta · Mar 2022Presented "Local Business Optimization Best Practice"

Digital Transformation in the New Normal Era

SME Digital Fest by Exabytes · Jul 2020Speaker for digital transformation in the new normal era

SEOCON 2020 Speaker

SEO Conference Jakarta · Feb 2020Presented "What is Taxonomy and the Effect on SEO"

What leaders say about Joe Handaya

Ignatius Untung

Chief Marketing & Commercial Officer | Applied behavioral science for brand & commercial | Top 10 CMOs Asia

I had the pleasure of working closely with Joe, and I can confidently say he is one of the most dynamic and driven SEO professionals I've encountered. He consistently demonstrates an insatiable hunger for new knowledge and a remarkable willingness to learn and adapt to the ever-evolving landscape of SEO.

One of Joe's standout qualities is his brutally honest yet constructive approach. He provides candid feedback that is always aimed at fostering growth and improvement, while remaining open to receiving feedback in return. This balance has not only strengthened our SEO strategies but also contributed to a culture of continuous learning within the team.

Joe has a well-earned reputation as an expert in his field, and it's evident in the innovative strategies and insights they bring to the table. Beyond technical prowess, he genuinely cares about the personal and professional development of team members, always offering guidance and support.

Moreover, Joe is incredibly independent and self-motivated. He manages projects with a high degree of autonomy and consistently deliver exceptional results. His proactive approach and dedication make him a key asset to any team.

I wholeheartedly recommend Joe to any organization looking for a top-notch SEO leader who combines expertise with a passion for growth and team development.

Marga Anugerah

General Management & Strategy Leader | Ex-McKinsey, PwC | VP @ Ruangguru | IESE MBA

I've been working with Joe to optimize Ruangguru's online presence since 2020, and I can say with confidence that is a standout Web, Blog, and SEO Manager, a celebrated SEO expert.

First, Joe brings a progressive mindset to the world of SEO. He has the ability to stay ahead of the curve, constantly embracing new techniques and strategies to keep our digital platforms at the cutting edge. Now, Ruangguru has been on the top chart of Indonesia's website with highest traffic.

Aside from his technical expertise, his genuineness also makes him a person who's easy to connect with. Joe has a passion for nurturing and developing his team members.

Finally, Joe holds a well-deserved status as a celebrity SEO expert in Indonesia. His insights and expertise are highly regarded, not only within our team but across the SEO community in the country.

Ridho Putradi S'Gara

CEO @ Search Agency | Helping brands win on Google & in AI search (ChatGPT, Perplexity, Gemini)

Finding real talent in SEO is never an easy task. Apart from the knowledge and experiences, a talented SEO also need a huge passion in understanding the audience, the technical side and other important part in search marketing.

Joe is someone that has all those criteria to be a real talented SEO.

As a learner myself, Joe's willingness to learn and grow his skills and knowledge in SEO always amazed me.

I believe that Joe will always be a valuable asset to any company that he works with.

Miftahul Khoir

Head of Dept. Digital Marketing at PT. Cakra Radha Mustika Member of Kalbe

I have worked with Joe on a number of projects for a couple of years now and can't recommend him highly enough. Joe's passion for SEO, and his commitment to always ensuring he delivers what he promises, are two of the things that really set him apart from others in his industry.

Joe is not only greatly proficient in SEO knowledge but the capabilities to apply it in different scales and situation is his defining talent. He keeps his tabs in a 360 degree angle on all his work. From the technical issues that tinkers with the inner codes, to the nitty gritty of studying search engine's mechanisms (especially of Google's).

Joe has a passion for SEO unlike anyone I've ever met, he is really the best in what he does, SEO runs in his blood. Try starting a conversation with him about anything SEO-related and you'll understand what I mean. This passion carries over to his work. If you're looking to get introduced to the world of SEO for your business or you want to know more about it, I would recommend no other person than this gentleman right here.

Faiz Fashridjal

Co-Founder // CEO at Sepenuhati

I hope to someday be able to work with Joe again!

Joe is a SEO genius as all the recommendations here are chiming on.

What I would like to add on is his humble yet inspiring demeanor. Joe fully understands that SEO is not yet well understood in Indonesia and he is does a great job of being a SEO evangelist. He is very calm and step by step in teaching his craft. He works well with other marketers and engineers to coordinate and most importantly gain support and prioritization.

The results? At BLANJA.com he was able to spike organic traffic 3X. Moreover, as a leader all the people Joe has lead are now SEO leaders in other organizations. Thats the sign of a true leader!

Ritchie Goenawan

Marketing & Commercial Transformation Leader | Former CEO, COO & CMO | Consumer, Retail & Digital Platforms | P&L Leadership | Ex-BCG, Unilever

If you're looking for a well-grounded, fact-based, expert in SEO - Joe is will be a force amplifier in any team! Follow his wisdom on social media and you will always gain valuable insights and knowledge!

Febriano Mahesa

Digital Marketing | Japanese Speaker

I've been working with Joe for almost two years. In those two years, I've seen how great he is at SEO. This guy is a real definition of an SEO Wizard.

We built our website from scratch (bramblefurniture.com) and Joe played an important role in defining the structure and getting our website to be always on the first page for our targeted keywords.

Honestly, in my course of work both in Japan and Indonesia, I can tell that he's one of the best SEO experts I ever met in Indonesia. By the best, I'm not exagerating. He's been invited to a lot of SEO seminars and workshops as one of the speakers. One that is worth to mention is SEOCon 2020.

One of the traits that I really like about him is his eagerness to always learn something new. He's well informed about what's happening out there, and therefore, he can catch up with the latest development in his forte. It's been a pleasure to have him on the team.

Aditya Eka Paramasatya

Build Digital Platform Through Teamwork and Modern Technology.

I will call Joe as an SEO evangelist. His expertise helped a lot along the major SEO projects and milestones at BLANJA.com. The result was spectacular, the site got 300% spike in organic traffic (source: analytic). This is also noted as one of biggest company wide achievement of the year 2018.

In personal, he is also a good leader and persistent person. He would open communication and maintain relationship very well with various stakeholders for the company success.

I hugely enjoyed working with him and look forward to collaborate again, to solve big problems, find solution, and celebrate the achievement.

Kevin Sherman

SEO/Content and Digital Marketing

Literally, the best SEO practitioner that I've ever known and worked with. Moreover, not only Joe's terrific at what he does but he's also a great colleague. Personally, he's brought a great impact to my understanding of SEO. I mean, without his guidance, I wouldn't get the knowledge as much as I have right now. To me, he's a guru.

The interesting thing about Joe, he might seem nonchalant at times. But it is actually the opposite. He would notice every tiny detail that could be solved and improved. Also, his creative ideas often make some successful plays to the team effort. But the most valuable trait of him is passion. He only does 100%, and let the results speak for itself. Working with him by far, it has always been translated as "action speaks louder than words" kind of experience. It is not an exaggeration for me to dub Joe as an SEO professional nonpareil.

Common questions I get asked

How do Fractional Lead and Consulting work?

For Fractional Lead, you work directly with me as a part-time senior lead. For Consulting, I lead the project with a delivery team that can handle research, content, technical work, implementation, and review.

How involved are you in the work?

I stay involved in the decisions and the work that needs senior review. Depending on the engagement, I may handle audits and site architecture directly, work alongside your product, engineering, content, and growth teams, or lead a delivery team through implementation.

What types of clients and industries do you specialize in?

I specialize in marketplaces, media and news publishers, ecommerce, SaaS/B2B, and other large content-driven websites. I usually work with product, marketing, and growth leaders at mid-sized and enterprise companies. I do not take on gambling work.

Do you work with small businesses just starting with GEO or AI search?

Yes, when there is a clear AI search or GEO problem to solve. If you are unsure where to start, send the website and the problem you are seeing, and I can recommend the right first step.

Do you work with clients outside Indonesia?

Yes. I am based in Indonesia and regularly speak at industry events here, but I also work with international and multilingual businesses that need international SEO.

What's the difference between SEO and GEO/AEO, and why should I care now?

SEO helps the right pages rank in traditional search results. GEO focuses on whether AI systems can find and cite reliable information about your brand. AEO makes key answers clear and easy to use in search features and AI responses. All three rely on useful content, strong technical foundations, and credible sources.

How much do your consulting services cost?

Pricing depends on the number of markets, brands or products, target questions, content, and technical work involved. Send the website and the scope to receive an estimate.

How quickly will I see results?

Results vary by problem and platform. Changes to public brand information and technical accessibility can appear within weeks, while stronger rankings and citation patterns often take months. Progress is tracked through repeat questions, cited sources, search performance, and business outcomes.

Ready to improve your visibility in AI search?