Fractional Lead

I work with your internal leads to set AI visibility priorities, unblock cross-team decisions, and build a system your company can keep running.

Best for: Teams with product, content, PR, or engineering capacity that need one senior owner across entity, content, citation, and retrieval work.
Engagement shape: Part-time leadership over a fixed monthly capacity: prioritization, reviews, decision support, and execution direction.
Your team commits: A clear internal owner, access to the data and backlog, and people who can implement the technical or content work.
How it runs: Weekly working sessions, monthly leadership readout, and quarterly roadmap resets when the scope needs it.
Outcome: A measurable AI visibility program with clear ownership, priorities, and links to brand, product, and growth.

Typical work

Monthly AI visibility priorities tied to brand, product, and growth goals
Review cycles for content, entity facts, citations, technical decisions, and implementation
Prompt and citation readouts that make progress, blockers, and next moves clear

Consulting

You get the evidence, strategy, assets, QA, and implementation support needed to turn weak visibility into measurable improvements.

Best for: Brands that are absent, misrepresented, weakly cited, or losing important AI answers to competitors.
Engagement shape: Fixed-scope audit, implementation sprint, or retainer around prompt visibility, entity clarity, citation sources, content, and technical retrievability.
Your team commits: Access, approvals, business context, and support from product, engineering, or CMS owners when changes need internal permissions.
How it runs: Discovery, working sessions, delivery cycles, implementation QA, and regular progress reviews until the scoped work is done or handed off.
Outcome: A verified visibility baseline, prioritized gaps, completed content and technical work, and a repeatable way to measure what changed.

Typical work

The room leaves with a clearer point of view and practical next steps, not a hype deck.

Best for: Conferences, private leadership sessions, panels, podcasts, and community events around GEO, AI search, and the future of brand discovery.
Engagement shape: Keynote, tactical session, panel contribution, interview, or private executive briefing.
Your team commits: A clear audience profile, event goal, format, timing, and the level of technical depth the room can absorb.
How it runs: Briefing, topic alignment, outline, final prep, then delivery. Recording and reuse can be scoped upfront.
Audience outcome: A better way to judge what matters, what is noise, and what to do next.

Typical work

A workshop or short series built around your site, your workflow, and the gaps slowing the team down.

Best for: Marketing, content, PR, product, or growth teams that need a shared operating standard for AI visibility and GEO content quality.
Engagement shape: Single workshop, two-day intensive, or short training series with live teardown and exercises around your own site.
Your team commits: Pre-work, real examples from your site, attendance from the people who will own the workflow afterwards, and time to practice.
How it runs: One-off workshop for a narrow gap, or a short series when the team needs a full shared foundation.
Outcome: A team that can judge quality, brief better work, spot search issues, and keep improving without waiting for an outside expert.

Typical work